My Dirty Hobby
Product Design and Optimizations:
5 Years of Iterative Improvement
Disclaimer: Due to non-disclosure agreements with Mindgeek, I am limited in the amount of work I can show.During my tenure at Aylo (Mindgeek), I worked on MDH as a UI/UX Designer and later as a Lead UI/UX Designer. I contributed to various aspects of the product's design and functionality. My responsibilities included creating and refining designs and user flows for both new and existing features, building asset libraries, designing entirely new features and projects, and optimizing the website's functionality to a high standard.
One of the major achievements during this time was the complete redesign of the website, which resulted in a significant boost in user engagement and membership. This redesign was the outcome of a comprehensive process involving research, testing, and iterative design, culminating in a visually appealing and user-friendly platform.
Through ongoing optimization efforts, we developed a product that was both highly functional and aesthetically pleasing, fostering a loyal and steadily growing user base.
Website: www.mydirtyhobby.com
Notifications Redesign
The notifications feature has been completely revamped with new design and features.
Features:
Notifications Drawer: A new design for Notification Drawer showing the 8 latest notifications and currently streaming favorite models.
Live Now Section: Is an area showing user's currently streaming favorite amateurs within the Notification Drawer & Page.
Real Time Notifications: Every time a notification is received while a user is browsing MDH, shows to the user a notification in the UI in real-time on both mobile and desktop.
Push/Browser Notifications: When users enable the feature through their notification settings, allows users to receive push notifications on their device while they are not browsing MDH.
A new Design of Notifications Settings Page: Changes to the current Notifications Settings page (/settings/notifications) allowing users/amateurs to make changes to their Notifications preferences.
Video Promo Notifications: As part of User Segmentation, Video Promo Notification is included as part of the project.
Notifications Types: Notifications are generally made up of various elements depending on the notification's type, content and context. These templates can be used in the future for new notifications as required.
Notifications can feature content thumbnails, CTAs, Countdown timers etc
Favorites Page Redesign
The Favorites feed is an important page on MDH where users can view the latest activity from their Favorited/followed models. Data shows that users spend more money on their Favorited models than others, so it was important that this page was designed for optimal UX.
Features:
All new fresh design featuring a mobile-first approach with emphasis on content.
Live Now / Stories Section: Featuring real-time updates on which of Favorited models are currently live, available to chat with, or have uploaded a new story.
Enhanced logic for users with no favorites. New users don’t have favorited models, so they are shown recommended content and models to get them started.
Gifts: Allow users to send a Gift to a model directly from content the favorites feed.
Reactions Service: A new service for Reactions has been implemented on Blog posts allowing users to “Like” blog post content. We plan on enhancing this feature in the future to extend it to other content types as well as add more reactions.
Save Post: allows users to save posts to a separate Saved feed for later.
Model Profile Redesign
This projects focus was to redesign the entire user profile, simplify it and showcase the most important content for the audience.
This section redesign was part of the Redesign Project which was to redesign the entirety of the site.
Features:
Unique gifts with different price points
Seasonal gifts
Models can see all the Gifts they have received from their fans by visiting the Gifts section on their profile
Gifts can be sent from various pages in the site
Gifts - New Feature
Gifts are virtual presents which users can buy for Amateurs using MDH currency.
Features:
Unique gifts with different price points
Seasonal gifts
Models can see all the Gifts they have received from their fans by visiting the Gifts section on their profile
Gifts can be sent from various pages in the site.